Rob graduated from York University in Economics and Politics and spent a year in radio before joining Staniforth as a PR account executive.
He set up his own media PR business in the 90s, working with ITV, Granada, Channel Four and several independent production companies including Endemol. He sold the business to Leedex PR (which was in turn acquired by Euro RSCG) and joined as MD of their Manchester office.
In the early 1990s he first lectured on the subject of PR and the Internet at Manchester Metropolitan University and he has frequently lectured on the subject at Universities and for the Chartered Institute of Public Relations.
In 1999 he left Leedex to join McCann Erickson as PR Director to set up their PR operation working there for seven years with clients as diverse as Durex, Aldi, Peugeot and the NHS.
In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director responsible for its offices in Manchester and London.