Here are five more blogs for you to take five to look at during your busy Friday. There are some small blogs that cover really big issues and voices of authority from PR Week and the Guardian. You might be anywhere but I’m right here in Manchester UK so I’ve added some local flavour.
Enough hot air from me; there should be something for everyone here so click away.
1. Planning Corner Small but perfectly formed. Insights into the world of advertising and marketing. Apparently Germans feel more guilty about not brushing their teeth than they do for having an affair, now where else could you find out something like that?
2.How Do Not really a blog but a media and marketing news site that follows many of the conventions of a blog – posting comments and now updating throughout the day. Essential reading if you work in the creative, media or marketing industries in the North West of England.
3. Ask Jack Blog The Guardian’s Jack Schofield is the godfather of tech. I have been reading his stuff in the newspaper for many years. This is the place where he answers all of those niggling technical questions. Got a problem? Email Jack.
4. PR Week Blogs All new look PR Week online blog community. It’s been revamped and it is pulling in gurus from the PR sphere. New, hot, looks good.
5. Chris Reed – Ginger and Proud A digital PR trail blazer, blogging since 2007. Thoughtful, and opinions worth listening to about the world on online PR.
Alan Rusbridger the Editor of the Guardian has started to twitter. Along the the Telegraph’s William Lewis he is blazing the trail for major newspaper editors in using the microblogging social network*. It should be of little surprise that he is leading the way. Many of his colleagues at the paper are avid users and the Guardian itself is redefining media concepts. The Guardian is no longer just a newspaper. It is a trusted media brand that delivers audio, video, web content as well as a daily, dead wood and ink edition.
Newspapers are in the process of re-inventing themselves as news brands. In the future they will have to provide news across a variety of platforms, as many already do using podcasts and video as well as on-line editions. 
PR and the Social Web 