SXSW – Biz Stone: Content as a Means for Social Change

12 03 2012

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Biz Stone is back at SXSW for the first time since Twitter blew up there in 2007. In the first of a series of stories he tells is about the birth of Twitter. Twitter wasn’t conveived as a channel for serious communication, it was meant to be fun and social. In the prototype stage, one of the first things Evan Williams tweeted (before the real tweets began to flow) was “Sipping Pinot Noir after a massage in Napa valley”.

By 2007 there were about 5000 twitter users and they “were all the dorks that go to SXSW”. It gave them the “South-West bump” and after that there was seldom a major world event that didn’t feature Twitter. When Biz was called by a journalist and asked about his involvement in a student uprising in Moldova he had to look up Moldova to find out where it was.

The remaining stories cover creativity, being prepared to fail, illustrated with reference to Wim Wenders ‘Wings of Desire’ and the compound value of doing good. Whilst the stories that Biz tells are only loosely connected, they are linked by a theme that links the future of marketing and corporate success to philanthropy. Its his philosophy for business and he walks the talk. Twitter had a CSR person years before it had a sales person.

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