Advertisements

Radio 4 and the Social Media Mainstream

27 09 2011

R4BBC Radio 4 used to be the natural home of the cultural conservatives, high court judges who hadn’t heard of Take That, those sorts of people.  Not any more.  Lately there has been a whole strand in the Archers that is about search engine optimisation and the promotion of Tom Archer’s sausages using digital PR.

Not content with that, the schedulers at the favourite channel of the UK establishment have lined up three short stories themed around Twitter.

The first in the series ‘Between the Tweets’ is broadcast today at 3.30pm.  A TV star’s reputation comes under fire when an anonymous woman accuses him on Twitter of having an affair with her.   ‘Reputation manager’ Bella is called in to deal with the situation.  The story was written by Jojo Moyes, author, journalist and a regular tweeter herself.

Advertisements




Did foam plate #hackgate attacker tweet his plan?

19 07 2011

Self styled comedian and UK Uncut supporter Jonnie Marbles (pictured here) was tweeting live from the culture media and sport select committee session immediately before the bizarre attack on Rupert Murdoch with a foam filled paper plate having enquired about the order of appearance he tweeted at 15.01 “I’m actually in this committee and can confirm: Murdoch is Mr. Burns.”

At 10 to 5 just seconds before the incident he tweeted; “It is a far better thing that I do now than I have ever done before #splat”.  He hasn’t tweeted since.   I think that’s a bit suspect.





Murdoch and the News agenda

7 07 2011

The shock closure of the ‘News of the World’ might be seen as a major PR offensive designed to bring the debate on the phone hacking scandal to a close but it could well be an opportunity for Murdoch junior to kill several birds with a single stone.

Those that think that twitter is one of the birds in question would be guilty of an oversimplification.

The closure certainly seizes the news agenda at least for a time.  It changes the direction of the media storm and perhaps is intended to give Rebekah Brooks some breathing space but dig a little deeper and there’s another angle.

It was reported well before the latest storm broke that the were management mergers at the top of the Times and the Sunday Times but also at The Sun and the News of the World.  Rebekah Brooks was on record saying “We will take a comprehensive look at where there is common ground across our titles …where there is common ground we will find ways of implementing efficiencies to editorial systems and processes and, where appropriate, we will find ways of introducing seven day working.”

Tellingly the web addresses sunonsunday.co.uk and .com were both registered two days ago by a UK individual using the name Mediaspring and who opted to have their address omitted from the registration.  Would it be too cynical to imagine that Murdoch has used the situation to cut costs at Wapping and retain an integrated Sunday red top tabloid using the Sun brand?





Twitsophrenia – Split Personality Online

23 06 2011

Split Personality Cowboy and Indian CostumeIt began with a conversation in the Blackdog Ballroom with Dom Burch.  He is about to take a six month sabbatical from his role as Head of Corporate Communications at ASDA and he has a new twitter profile to mark the occasion.  I then saw on twitter that the BBC’s Laura Kuenssberg is moving to ITV and will therefore cease to be @BBCLauraK; re-emerging in the autumn as @ITVLauraK.

The border lines in social networks are commonly understood if sometimes blurry.  Facebook for friends and frivolity,  LinkedIn for work and Twitter…well for either, or a bit of both, or neither.  Twitter is nothing if not versatile but if you tie your twitter account to one aspect of your life, in this case your working life, then you may find yourself in need of multiple on-line personalities.   The other downside is that if your circumstances change you’ll lose the network of followers that you have lovingly built.

For journalists, their personal following online is becoming more and more important.  Speaking in Cannes this week Piers Morgan claimed that a single tweet added up to half a million viewers to an interview he conducted with Charlie Sheen on CNN.  The value of a personal online network is not solely the preserve of the press.   So I guess we have to decide.  We can have different accounts for the different aspects of our lives or we can have an account that reflects the varied aspects of who we are and what we do but isn’t tied to any of them.  The choice as they say, is yours.





Gaga Pips Bieber to the 10 Million Twitter Post

15 05 2011

Lady Gaga is the first entity to gain 10 million followers on Twitter.  Although teen idol Justin Bieber is gaining followers at a faster rate, 23,000 a day against Gaga’s measly 22,000, he still has around 300k to go before he crosses the line.

It’s only two years since the biggest account on twitter had just a million people hanging on to actor Ashton Kutcher’s ever 140 character missive. His @aplusk account narrowly beat CNN breaking news @cnnbrk.  Before that @BarackObama had been the number one account.  Gaga’s milestone confirms a number of observations:

  • On-line and off-line popularity are pretty much the same thing.
  • Twitter is a broadcast channel.  It is not the only thing it does but 10 million is pretty broad (even if they’re not all following every utterance).
  • Twitter is also a highly effective news feed – lots of traditional news media have large follower numbers. Create a list and you have a customisable news channnel.
  • Twitter is now firmly part of the celebrity PR portfolio.

@JustinBieber is gaining on @LadyGaga but her twitter account was the first to hit 10 million followers and at the current rate it may be several months before the teenage Canadian crooner captures the twitter topspot.





TweetDeck Launches V2 for iPhone

26 04 2011

Amidst all of the buzz around Twitter’s $50 million bid for Tweetdeck, a new app for the iPhone is launched today. To date the iPhone version has been something of a compromise; a big box solution squeezed into the narrower confines of a handheld device.

Version 2 is not an update; it’s more of a re-imagined mobile version of the uber popular (pun intended) twitter client.  It’s faster, better looking, has more features, is considerably more intuitive and it feels like it has been designed for the iPhone rather that simply engineered to fit.

Improved aspects of iPhone TweetDeck include more effective swiping between columns, better navigation and an add column flow button.  Using the “pinch” move on a column provide options to add new feeds into a column.   V2 is also OS4 compatible so as well as retina-quality graphics there is multi-tasking support.  Best of all it’s still free – for now at least.





Superinjunctions and the Social Web

21 04 2011

It began in earnest with Trafigura but the freedom to publish now means that the superinjuction, a form of gagging order in which the press is prohibited from reporting even the existence of the injunction, or any details of it, is now almost impossible to enforce.

In the case of Trafigura The Guardian reported that it had been prevented from covering remarks made in Parliament by a superinjunction from libel lawyers Carter Ruck.   The Guido Fawkes blog identified that the question related to the allegations of waste dumping in the Ivory Coast by oil trader Trafigura.  Alan Rusbridger, editor of The Guardian tweeted about it and Stephen Fry played a key role in spreading the story via twitter.

In recent weeks superinjunctions have been used by actors, TV presenters, bankers and footballers to prevent papers from revealing stories about their private lives.  A quick search for the word superinjuction on Twitter or using Google Realtime search and you will see the names of many of the alleged protagonists.   When I began my career in PR you needed to have good contact in a national newsroom to get the sort of information that never made it into print, now you just need a rudimentary knowledge of how to use a search engine.








%d bloggers like this: