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Tags: Billion, Doesn't have, Facebook, Hasn't Hit, Users
Categories : Facebook, Uncategorized
Yesterday Facebook announced that it had passed the billion mark. It made news around the globe. This was part of a media onslaught that also included the unveiling of Facebook’s first agency made commercial.
I have serious reasons to doubt accuracy of the figure. Earlier this year the company I work for was asked by the Student Loans Company to ascertain what proportion of their target audience were Facebook users We guessed it would be most but we wanted to provide a robust response.
We took population data published by the Office for National Statistics (ONS) and matched it against age banded user data published by Facebook. This was not entirely straightforward because the age bands that Facebook uses are not the same bands as the ONS uses. Undeterred we found the following.
UK Population by age:
- 20-24 – 4.31 million
- 15-19 – 3.91 million
To get an 18-24 approximate figure we took the 20-24 figure and added 2/5 of the 15-19 figure. This gives us 5.87 million for the size of the population. Facebook data for this age group said that there were 7.33 million users. So to answer the question that would mean 125% of the UK population aged 18-24 have a Facebook account. The only reasonable explanation is that a good proportion of people have more than one Facebook account. Anecdotally we know this to be true. There are also a lot of fake accounts – 83 million according to Facebook’s own figures.
The billion user story is great for PR, at a time when Facebook really needs it. There may be a billion Facebook accounts but I’m confident that they haven’t hit a billion users, yet.
If I’m wrong Mark, feel free to say so in the comments section below.
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Categories : Facebook, Top Ten
It may be the number one social network on the planet and the second most visited site after Google but it misses the number one spot on our list of web wonders from the last decade.
Number 2: Facebook
Facebook currently has more than 350 million active users worldwide. It is probably also the world’s most valuable web property. Eighteen months ago BusinessWeek valued the business between $3.75 billion and $5 billion based on reported that private sales of stock and purchases by venture capital firms. Despite all of this it wasn’t until September last year that Facebook enjoyed a positive cash flow.
When it was launched in 2004, access was initially limited to students in the US and the public roll out wasn’t until 2006, and it would take another year for Facebook to roll out globally. The ubiquity of the most powerful of social networks has been achieved in little more than three years. While the growth of twitter seems to have stalled of late Facebook use keeps on climbing. According to data from Nielsen this month for the third month in succession Facebook has seen an increase in the number of U.S. users and the amount of time spent on site whilst Microsoft, Yahoo, AOL, and even Google all witnessed a decline in users during November.
Facebook has become so ingrained in our culture that the very name has evolved into use as a verb; “I’ll facebook you later”. So if Facebook is the world’s number two website and the number one, Google is ineligible for this top ten list (because it launched in the 1990s), the what could be the number one web wonder of the decade? Stay tuned.