Comments : Leave a Comment »
Tags: Boston Globe, Charlie Brooker, Evening Standard, Geordie Greig, Guild, London Standard, Negative, New York Times, Newspapers, Sorry
Categories : Media evolution, Newspapers
The London Evening Standard is saying sorry to Londoners for being negative, losing touch and taking them for granted.
The apology is part of an advertising campaign launched in response to market research, commissioned by the newspaper’s new editor, Geordie Greig. The research found that the paper was seen as negative and didn’t fit with the needs of Londoners. With a new editor and a new owner it is unsurprising that the newspaper wants to grab some media limelight. It may even be sincere but it is missing the point. We consumers don’t mind a bit of negativity – Charlie Brooker’s huge fan base is a testament to that.
The part of the research that is important is the fact that the paper no longer meets the need of the people and the city. More particularly many of these needs are being met elsewhere. Why look up the restaurant pages when Urbanspoon on your iPod will provide location based prices and reviews for restaurants close to where you are standing.
Boston is a city of 4.5 million people. Its biggest paper the Boston Globe has been teetering on the brink of collapse this week. In the early hours of this morning the New York Times company which owns the Globe reached tentative a deal with the Globe’s largest union, the Guild. The company had demanded savings of $10 million a year, and the end of employment guarantees for Guild members.
Whether the Globe will live to fight another day is uncertain. What is for sure is that regional and city newspapers around the world are in decline. Saying sorry might not be enough.
Comments : Leave a Comment »
Tags: Blog, Budget, Joanna Geary, times, Twitter
Categories : Blogs and blogging, Newspapers
Today Chancellor Alistair Darling delivers what must be the toughest budget in living memory.
What makes the challenge even more acute is that his pronouncement will be followed and commented upon in public even before he retakes his seat in the Commons at the end of his speech.
Blogs will comment well in advance of the considered reactions appearing in print in the national press. The national media will however be playing a big part in populating the blogosphere. Joanna Geary at the Times will be coordinating a live Budget blog with analysis as it happens.
To that end this blog is taking live comment from the web – comments on the budget posted across the twitter network will appear as they are posted throughout the day.
Comments : 1 Comment »
Tags: Alan Rusbridger, Newspapers, print, The Guardian
Categories : Journalism, Media evolution, Newspapers
Alan Rusbridger the Editor of the Guardian has started to twitter. Along the the Telegraph’s William Lewis he is blazing the trail for major newspaper editors in using the microblogging social network*. It should be of little surprise that he is leading the way. Many of his colleagues at the paper are avid users and the Guardian itself is redefining media concepts. The Guardian is no longer just a newspaper. It is a trusted media brand that delivers audio, video, web content as well as a daily, dead wood and ink edition.
When the Guardian re-launched itself in the smaller Berliner format in 2005, Rusbridger said that the Guardian website was cannibalising newspaper readership and that this was a factor in the prior fall in the paper’s circulation. He also said something else that provided a fascinating insight into the future of national daily newspapers. The new format required the purchase of new printers at some considerable cost; £62 million, £12 million more than the paper had budgeted. Rusbridger apparently said that he thought they would be the last printers that the paper bought.
This blog is a companion to the book ‘Public Relations and the Social Web’ available now from Amazon which examines the changing media landscape and its continuing evolution.
* Amended after Mick Fealty’s comment correcting the original assertion.
Comments : 11 Comments »
Tags: Advice, Charles Arthur, Flack, Guardian, Hack, Megan Codling, PR
Categories : Journalism, Newspapers
Ever wondered why PR people are sometimes called flacks? No, me neither but come to think of it I’ve dodged some in my time as a PR person and too often from journalists.
This post was inspired partly by a really interesting piece from the Guardian’s technology editor Charles Arthur and partly as a result of a dare from fellow PR person Megan Codling (some of us can be quite wary of the press….seriously). Charles’s post was the first time I have ever seen a journalist acknowledge the fact that we are advocates for our clients and paymasters. We are in thrall to the media too but the relationship should be mutually beneficial. So, swallowing hard, here are a few tips for the fourth estate:
- Don’t let fly when you get a call from a PR person about a story you are not interested in. Politely and firmly let them know. They may well be lacking in experience and sometimes even judgement but they have summoned up the courage to call you and they’ve probably been polite.
- When you get something you don’t want by e-mail (or DM) click delete and chill. Don’t get annoyed because there is an attachment or the story isn’t up your street. We strive to send you what you want but we don’t always get it right and often we are under pressure too.
- Resist the urge to take us down a peg or three. Most PR people have a great deal of respect for who you are and what you do (and sometimes a well developed sense of inferiority). It tends to evaporate when you turn up the heat.
- Believe it or not we counsel clients on what they should release to the media. We have to develop a keen news sense and we work hard to dissuade clients from issuing non-news
- Work with us, we can be a very useful resource, we will endeavour to respond swifly with words, images or a good interviewee. We really don’t expect you to use what we give you verbatim. We know the value of your endorsement and we strive for it but we don’t expect it.
Let me know what you think, whichever side of the fence that you sit on. Let’s have a heated debate.