PR and the Social Web

Yesterday I spoke at the Freshtival event in The Lowry Theatre at MediaCity UK just a stones throw from where I work.    I talked about PR in the last ten years and gave some predictions about PR in the next ten years.  I also made the argument that in 2013 Digital PR is Dead, which also happens to be my opening chapter in the newly published Share This Too.  Here are the slides from the presentation.