If you want to see into the near future you are unlikely to have a better chance than at the Insight Thirteen one-day seminar in Manchester this Friday (25th January). It”s a day of looking forward to the likely developments in PR, Digital, Design, Search Marketing, Advertising, Corporate Communications and Social Media.
The Insight seminars are the real deal. The organisers ‘Don’t Panic’ did their first conference on PR and social media in 2006 – that’s the same year Twitter first appeared – so they know about the future. I was flattered too be asked to Insight Twelve last year. It was a stimulating experience, amongst the many insights were predictions on the online threat to personal privacy, the rise of non-broadcast video and domestic 3D printing.
The line-up this year is as good as ever: Stephen Waddington, European digital and social media director at Ketchum, Nicky Unsworth, MD of the the UK’s most awarded ad agency outside London, BJL and Dawn Holmes, Head of Business Intelligence, Brother UK will all be speaking. The Insight events are unusual in that they are difficult to categorise but I can sum up my perspective in three words. You should go.