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Red Bull the Drink that’s a TV Channel

15 10 2012

When Neil Armstrong became the first human to step onto the surface of the moon in July 1969, an estimated 500 million people worldwide watched the event.  When Felix Baumgartner in a suit reminiscent of those worn by the Apollo astronauts, leapt from his Zenith capsule 24 miles above the Earth’s surface the audience was a mere 8 million. The difference was no broadcast channel was carrying the live footage.

Red Bull’s Stratos Channel on YouTube beat the previous record for a live YouTube broadcast by seven and a half million.  The Channel has also racked up an astonishing 367 million views in total with three quarters of a million subscribers which should serve it well with YouTube’s latest search algorithm.

The event was significant because Baumgartner broke records for the highest jump and became the first man to break the sound barrier, but the way it was viewed was significant too.  It has been true for years that you don’t need to be a broadcaster to broadcast, but this was a defining moment in demonstrating that event TV doesn’t need a conventional TV channel.   Red Bull isn’t just the sponsor it’s the media owner and that’s a much more powerful position to be in.   You can see the highlights in this 90 second round-up – courtesy of Red Bull.

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Why Facebook Hasn’t Hit a Billion Users

5 10 2012

Yesterday Facebook announced that it had passed the billion mark. It made news around the globe.  This was part of a media onslaught that also included the unveiling of Facebook’s first agency made commercial.

I have serious reasons to doubt accuracy of the figure.   Earlier this year the company I work for was asked by the Student Loans Company to ascertain what proportion of their target audience were Facebook users   We guessed it would be most but we wanted to provide a robust response.

We took population data published by the Office for National Statistics (ONS) and matched it against age banded user data published by Facebook.  This was not entirely straightforward because the age bands that Facebook uses are not the same bands as the ONS uses.  Undeterred we found the following.

UK Population by age:

  • 20-24 – 4.31 million
  • 15-19 – 3.91 million

To get an 18-24 approximate figure we took the 20-24 figure and added 2/5 of the 15-19 figure. This gives us 5.87 million for the size of the population. Facebook data for this age group said that there were 7.33 million users.  So to answer the question that would mean 125% of the UK population aged 18-24 have a Facebook account.  The only reasonable explanation is that a good proportion of people have more than one Facebook account.  Anecdotally we know this to be true.   There are also a lot of fake accounts – 83 million according to Facebook’s own figures.

The billion user story is great for PR, at a time when Facebook really needs it.  There may be a billion Facebook accounts but I’m confident that they haven’t hit a billion users, yet.

If I’m wrong Mark, feel free to say so in the comments section below.








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