PR and the Social Web

‘Share This’ has gone straight to number 1 in the Amazon PR books chart on pre-orders alone.   The book is an initiative from the Chartered Institute of Public Relations (CIPR) Social Media panel and much of the content is produced by panel members. It is subtitled the Social Media handbook for PR professionals and is set to become an industry standard.

It was conceived at a meeting of the panel last year initially as an e-book.  Both the publishers and the panel decided that there would be demand for a hard back version. More than 20 of the UK’s leading digital communications and PR professionals have contributed chapters to what is essentially a crowd-sourced social media book.  The cover carries an endorsement from no less than Lord Sugar.

The book which was unveiled this week is due to have its official launch at Google Campus, east London on Wednesday 18 July.  It will be published in both print and digital formats by Wiley on Friday 20 July.

Chapter One of the book, An Introduction to Social Networks by Katy Howell, is already available to download for free in PDF format.  The book in its entirety can be pre-ordered from Amazon or direct from the publishers.

At least seven of the chapter authors are already published authors in their own right.  The full list of contributors is as follows: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.