PR and the Social Web

BBC Radio 4 used to be the natural home of the cultural conservatives, high court judges who hadn’t heard of Take That, those sorts of people.  Not any more.  Lately there has been a whole strand in the Archers that is about search engine optimisation and the promotion of Tom Archer’s sausages using digital PR.

Not content with that, the schedulers at the favourite channel of the UK establishment have lined up three short stories themed around Twitter.

The first in the series ‘Between the Tweets’ is broadcast today at 3.30pm.  A TV star’s reputation comes under fire when an anonymous woman accuses him on Twitter of having an affair with her.   ‘Reputation manager’ Bella is called in to deal with the situation.  The story was written by Jojo Moyes, author, journalist and a regular tweeter herself.