PR and the Social Web

Last week I made the trip from my native Manchester all the way to Edinburgh for a gig. The National is Brooklyn based an indie rock band formed in Cincinnati, Ohio and despite a series of European festivals this was a short tour. I’ve seen them three times before and they never disappoint.

I had my iPhone 4 with me so took a few video clips and images as reminders of the experience but the highlight was the acoustic rendition of Vanderlyle Crybaby Geeks, with the audience singing along and singer Matt Berninger leaping into the crowd.  I was so captivated I didn’t video it, but at least five other people did.  With some cheap video  software I edited the clips together and produced a crowd sourced video.  With the increasing quality of videos on phone this will become ever more possible and bands without the cash to hire a crew will still be able to have multi camera live video footage.