PR and the Social Web

Amidst all of the buzz around Twitter’s $50 million bid for Tweetdeck, a new app for the iPhone is launched today. To date the iPhone version has been something of a compromise; a big box solution squeezed into the narrower confines of a handheld device.

Version 2 is not an update; it’s more of a re-imagined mobile version of the uber popular (pun intended) twitter client.  It’s faster, better looking, has more features, is considerably more intuitive and it feels like it has been designed for the iPhone rather that simply engineered to fit.

Improved aspects of iPhone TweetDeck include more effective swiping between columns, better navigation and an add column flow button.  Using the “pinch” move on a column provide options to add new feeds into a column.   V2 is also OS4 compatible so as well as retina-quality graphics there is multi-tasking support.  Best of all it’s still free – for now at least.