When using Twittercounter recently I came across a great example showing that one of the most effective ways to build a following on Twitter is simply to provide content or put another way to tweet more.
I’d noticed in December that one of the people I follow, an inveterate tweeter had virtually stopped posting.
This is a graph that combines the number of daily tweets (orange bars) with follower numbers (red line). The individual in question posts an average of around 20 tweets a day peaking at a hefty 75. Look what happened when he stopped. His net followers started dropping away immediately, then when his micro-blogging mojo returned in January follower numbers started growing again.
It goes to show that what’s true for blogging is true for its micro-me; if you want traffic then you’ve got to have content.