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Great Line-Up for Social PR 2011

24 02 2011


Social PR 2011 is a one day conference taking place at the Cavendish Conference Centre in London this coming Monday 28th February and there’s a great line-up of speakers.

The conference will include presentations, panel discussions and Q&A sessions with some of the world’s leading social PR experts.

It will tackle some of the most pressing questions for PR and Communications professionals working with social media such as the convergence of Social PR and Marketing, how to identify influencers and how to measure and evaluate PR on the web.

Measurement and evaluation is perhaps the hottest topic in PR at the moment with the industry finally taking a stand on Advertising Value Equivalents and promoting the seven ‘ Barcelona Principles’:

  1. Goal setting and measurement are fundamental aspects of any PR programmes.
  2. Media measurement requires quantity and quality – cuttings in themselves are not enough.
  3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
  4. Social media can and should be measured.
  5. Measuring outcomes is preferred to measuring media results.
  6. Business results can and should be measured where possible.
  7. Transparency and Replicability are paramount to sound measurement.

The line-up for Social PR 2011 includes three of the world’s leading experts in PR measurement online.  New York based Marshall Sponder is the founder of webmetricsguru.com, an industry blog about Web analytics, social media and search marketing.  He will be joined at the conference by Philip Sheldrake who co-founded Fuse PR (which was acquired by W2 Group in 2006) and is now a Partner of Meanwhile, the venture marketers and author of the soon to be published ‘The Business of Influence: Reframing Marketing and PR for the Digital Age’.   Joining by live video link will be Katie Delahaye Paine who heads up KDPaine & Partners, a leading communications research consultancy, and is the author of ‘Measuring Public Relationships, the data-driven communicators guide to measuring success’.

There will also be an Exhibition Area and the ticket price includes lunch, refreshments and a handbook for the day.  The conference will be streamed online, so if you can’t make it buy an online ticket and sit back.

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1001 Google Doodles

22 02 2011

The 2011 Valentines Day Google Doodle was the 1001st Google Doodle since the craze began when Google created its first Doodle in 1998 to mark the Burning man Festival.   This chart shows the staggering rise in the number of Doodles year on year.  At this rate their may soon be more Doodles than days in the year – though not all Doodles appear in every country.

So far the total for 2011 is just 22 so Google will need to step up the pace to match the 271 used last year.  You can see every Google Doodle, all 1001 of them here.





UberTwitter Re-Instated as UberSocial

21 02 2011

News has arrived of the reinstatement of UberTwitter following the Twitter ban imposed on Friday.

“We’ve given the developers of twidroyd and UberSocial for Blackberry (formerly UberTwitter) access to the Twitter API again.  Our initial review indicates that steps have been taken to remedy the violations for these applications” said  the statement on Twitter Support.  In a statement they also said “We will review these applications on an ongoing basis for compliance”.

There has been speculation on this blog and elsewhere that the Twitter organisation sees UberMedia, the owner of both these applications as a commercial threat.  If so the suspension has done little to enhance the reputation of the official ‘Twitter for Blackberry’ app.   Thousands of users condemned the application over the weekend

On hearing the news about UberSocial, @ericvice tweeted; “Ahhh the sound of 2.5 million copies of Twitter for Blackberry being simultaneously deleted. The bird can sing!http://bit.ly/UberDL“.  It has been retweeted over 300 times in six hours.





UberTwitter Now UberSocial After Block

20 02 2011

Users of the popular Blackberry Twitter app UberTwitter found themselves locked out this weekend when the famously open social network decided to crack down.

Twitter has claimed that UberTwitter was in breach of policies and trademarks. Specifically they cited the use of the tweet-elongation service tmi.me which allows people to post  more than 140 characters, and significantly the use of the name UberTwitter.  The service has now been changed to UberSocial with immediate effect.  Tweetdeck which recently introduced Deck.ly to allow longer tweets must be watching with interest and concern. DestroyTwitter is also presumably on the radar.

Apart from the obvious inconvenience to users of the service Twitter has raised the suspicions of commentators by turning off the Blackberry application without notice and promoting their own Twitter for Blackberry service at the same time.

UberTwitter is owned by UberMedia which was recently bought by Bill Gross, who has raised $17.5m to build the Twitter platform.  Gross played a key role in building Google’s revenue mode and he’s applying a similar strategy with UberMedia and applying that to Twitter.  Potentially he has a  better way to make money out of Twitter than Twitter does and this is bound to cause concern for the micro-blogging service.

At the time of writing Twitter has not responded to the speedy changes and UberSocial remains unapproved ad offline.





Want Twitter Followers? Then Tweet More.

15 02 2011

When using Twittercounter recently I came across a great example showing that one of the most effective ways to build a following on Twitter is simply to provide content or put another way to tweet more.

I’d noticed in December that one of the people I follow, an inveterate tweeter had virtually stopped posting.

This is a graph that combines the number of daily tweets (orange bars) with follower numbers (red line).  The individual in question posts an average of around 20 tweets a day peaking at a hefty 75.  Look what happened when he stopped.  His net followers started dropping away immediately, then when his micro-blogging mojo returned in January follower numbers started growing again.

It goes to show that what’s true for blogging is true for its micro-me; if you want traffic then you’ve got to have content.





Google Android’s Honeycomb and Other Sweets Things

3 02 2011

Google has just launched its “iPad killing” version of Android for the tablet market.

The mega powerful Motorola Xoom will be the first device to use the new platform – Android 3.0 or Honeycomb as it will be known.

So why ‘Honeycomb’?  Well all of the Android platforms have been given names that refer to desserts or sweet treats.  They are also in alphabetical order – Cupcake (1.5), Donut (1.6), Eclair (2.0/2.1), Fro-yo (2.2), Gingerbread (2.3) and now Honeycomb (3.0).  Presumably they started with a ‘C’ because there were two previous versions of Android on the market.  The next iteration of the platform is rumoured to be called ‘Ice-Cream’ and is slated for release in the middle of this year.

So why the names.  Well it’s quite simple.  According to Mike Chan ex-Android Systems Team & Power Management Lead  “Desserts make for a tasty team treat when the release ships. Seriously.”








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