Social Strategy First Crisis Second

30 11 2010

It’s incredible how many of the major organisation with the best social media strategies got there in the wake of a crisis.  The most obvious example is Dell.  First there was Dell Hell and then there was IdeaStorm and a comprehensive on line communications and commercial strategy.  My anecdotal experience entirely supports the idea that even now most major organisations don’t formulate their social media communications strategy until they have experience a royal kick in the digital arse.

It really doesn’t have to be that way.  In the words of Henry George Bohn “wise men learn by other men’s mistakes, fools by their own”.   The Chartered Institute of Public Relations is hosting ‘Reputations in Flames’,  in London next Monday 6th December. The one day conference will explore the risks that businesses and organisations are exposed to via social networks.  I have the honour of chairing the event and there are some must see speakers.  Euan Semple will cover the fundamental changes that have occurred, Dominic Burch, Head of Corporate Communications at Asda will explain why social media monitoring is a necessity, not a ‘nice to have’.

Luke Brynley-Jones, Founder and CEO, Our Social Times will look at the tools that are available and Guy Esnouf, Head of Public Relations, Public Affairs and Community Relations at  E.ON UK will highlight how social media can be effectively used to communicate with stakeholders during a crisis.

The afternoon session features Marshall Manson of Edelman and Helen Nowicka, Managing Director of Shiny Red.   It is a real opportunity to learn from people who know.  Better to be prepared than to have to learn on the job.  Oh, and the slogan on the t-shirt?  It says “the crisis and me are friends on Facebook”

Apprentice Sugar Tells Wallop to P*** Off

2 11 2010

On Twitter this morning, the ennobled Lord Sugar took the Daily Telegraph’s consumer affairs editor to task in an extraordinary on-line exchange.

Harry Wallop had been bemoaning Sugar’s endless plugs for his autobiography ‘What You See is What You Get’ when @Lord_Sugar did what it says on the tin. Seven minutes after Wallop called him a “shameless self publicist”, Sugar posted “@hwallop p*** off and follow others then”.  The asterisks, in an uncharacteristic show of restraint, are Sugar’s not mine.  Harry, who seemed a little taken aback, tried to engage in some peer to peer discussion but Sugar wasn’t playing.

Perhaps The Apprentice boss was feeling a little raw as David Cameron has just announced Lord Young as Sugar’s successor in the post of ‘Enterprise Tsar‘.   The Tories certainly got it with both barrels a few minutes later when Sugar posted “New figures today reveal gvt cuts & VAT hike will actually cost 1.6 million jobs! No wonder Tories behind in polls, 1st time since 2007”.  Not strictly true as the Tories fell behind Labour in September and were briefly behind the LibDems pre-election.

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