PR and the Social Web

Eighteen months after publication my book ‘Public Relations and the Social Web’ has become the best-selling PR book on Amazon UK.

The chart gets quite volatile near the top and after a spell at number 2 this morning it dropped to number 4 before hitting the top spot at about 6.30pm.  I expect the reign to be brief so I’ve posted a screen shot here.  I genuinely didn’t expect it to happen and thought the opportunity had passed after the first few months in print.  I’m thrilled that people are finding it useful and if you’ve bought it then thank you.

This blog was always intended as a companion to the book, but although I should probably quit whilst I’m ahead, I think I’ll keep it going.

Last week a list appeared on David Brain’s blog of the most influential PR people in the UK on twitter. Let’s set aside the methodology; whenever lists like this appear their veracity is challenged, much as night follows day.  What struck me most was the relative absence on women on the list in a profession that is dominated by women.  There was only one female in the top ten – at number 10 as it happens.

According to Alexa there is only a very slight male bias in twitter usage. My view is that the quest for influence is more of a male characteristic and therefore on average men are more interested building followers than women.  The language even suggests that networking has been a male dominated activity and if the old boys did it why should we be surprised that the new boys do too.

In the light of this imbalance it is excellent news that the Chartered Institute of Public Relations (CIPR)  has appointed a woman to be its first ever Chief Executive Officer.  The Director General post which it replaces had been a male preserve. When Jane Wilson joins on 4 October to sit alongside CIPR President Jay O’Connor both the top permanent role and the highest elected office will be held by women.   Jane, originally from Glasgow, has extensive experience in PR and marketing, including leadership roles at First Ford in Scotland, Scottish Media Group and Capital Radio.  “Jane is an exceptional communicator whose experience spans media, public affairs, investor relations, internal communications, policy and marketing” said president Jay O’Connor. “Jane is a strong leader with an innate understanding of PR and the experience and enthusiasm to lead the Institute on behalf of members and the profession.”