Social media has become an essential companion to event television and the Big Brother swan song the Ultimate Big Brother is a case in point.
Within minutes of Josie Gibson quitting the goldfish bowl the official twitter feed for the show broke the news and a few minutes later the information was trending. Over at PR Media Blog we broke the news just over 18 months ago of the first ever TV twitter companions. In those heady days (so very long ago) the number of followers for even the biggest ratings busters was in the dozens. Coronation Street had just 41 followers. The Official Big Brother feed today has touching on 100,000 TV addicts hanging on its every character.
Let’s also not forget the importance of the hastag to prime time tv. At the time of writing, and the programme isn’t on right now, the Big Brother tag #UBB is being tweeted approximately every two seconds. No self-respecting show should be without one.
PR and the Social Web 
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