If more proof were needed of the growing power of social networks it came with the news that the new UK prime minister David Cameron met this morning with Facebook head honcho Mark Zuckerberg at 10 Downing Street.
Joining the two fresh-faced power brokers was the Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt, who used Twitter at 11.28am to announce the meeting had just taken place “Just met Mark Zuckerberg, Founder of Facebook. Really smart guy with some good ideas on improvement digital engagement in policy making.”
According to the BBC’s Rory Cellan Jones “the Cameron/Zuckerberg summit was about how government can use the internet more to engage with the public”.
This is the first time that a British prime minister has met with a social network supremo and he did so before he has had face to face talks with many of the world’s major political leaders.
Forget Rob Green’s fumble, the real talking point of the World Cup so far is the far from dulcit tones of the Vuvuzela. The sound of the cup crowd has even made its way from the stadia to social media. 
PR and the Social Web 