PR and the Social Web

For the last few weeks I have been using a great application called ‘ManageTwitter’ to do exactly that for my multiple accounts.  Described by TechCrunch as a “must-use” it is one of the most practical twitter apps available.

ManageTwitter allows you to manage your Twitter followers in a variety of ways. It informs you os all the Twitter users you follow that aren’t following you back, those that have been inactive for over a month and those that are very talkative or very quiet.  You can then unfollow these groups of users individually or in bulk and that is the issue – twitter does not approve of bulk unfollow and as of last Friday a message appeared on the ManageTwitter home page indicating that it was to close in a week because it was breaking the microblogging site’s terms of service.  Today a different message appeared:

Save ManageTwitter Thank you for all your support! We are currently in negotiations with twitter regarding the future of ManageTwitter.  Updates will be posted to our blog.

This is a genuinely useful site that doesn’t encourage or facilitate spamming.  It just might get a reprieve but doubtless with modifications to its current functionality.