I posted a few months ago saying that The Sun can’t win elections any more or even influence them in the same way they once did.
This election is proving that to be the case. Yesterday after the press rounded on Nick Clegg after his success in the first TV debate and on the cusp of the second TV hustings, the twittering classes hit back. The hashtag #nickcleggsfault was essentially a crowd sourced piss-take that said we don’t have to take whatever politically motivated guff you throw at us and the choice is ours not yours.
The Murdoch media are however hanging on to the old ideas of influence and boy have they had a concerted go in the last 24 hours pushing a YouGov poll on Sky News that was out of step with all others and that the pollsters have admitted today that they used a flawed process. The Sun has even been accused of suppressing polls that are out of step with their support for the Tories.
However we are now facing the absolute racing certainty of hung/balanced parliament, so the only party guaranteed to be part of the next administration is the Liberal Democrat party. When media owners realise that they can’t be certain of backing the winner they will back off from nailing their colours to the mast. The backlash begins.