BBC Radio 4 The Media Show – Rentokil

17 03 2010

I’ll be appearing on The Media Show today at 1.30pm on BBC Radio 4.  It’s a discussion involving Ben Goldacre who has condemned Rentokil’s PR in the light of a story about bugs and public transport that they put out last week. 

I will be defending the PR industry in general and talking about how social media is making the world a better and more transparent place and how PR people will need to sharpen their game. 

I will also point the finger at certain sectors of the media, the journalists who have an unholy alliance with the likes of Max Clifford and who are complicit in reporting inaccurate stories.

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