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Categories : Uncategorized
This video has been on Youtube for a month without generating a massive amount of interest but just hours before the Apple tablet launches it has been recieving thousands of hits because it looks very much like it might be the real deal. A couple of days ago it became clear that Apple had tested a new iPhone OS and there was much speculation that this would be the basis to the tablet.
If the video clip is genuine it makes it clear that this is the case. That means the iPhone App store named here as the Web Wonder of the last decade will become even more of a powerhouse in this one.
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Categories : Brands, Marketing
The advent of social media marketing and PR marks the beginning of the end for the use of demographics in targeting consumers.
The PR agency that I work for was recently appointed to conduct an on-line PR campaign for a major brand in the DIY sector. The target online media list was rigorously profiled and we identified people who might readily be interested in the product. We were then asked to check whether the demographics of the target blogs, forums and sites was in line with the target market for the product. Demographic data is now available from sites like Alexa.com. So we did it.
I wonder however what the value of this really is. Demographics are about getting closer to your target audience but it is an imprecise science. The holy grail in marketing is the aquisition of ethnographic data. Ethnographics are holistic covering the places where people live, what they do for a living, what they eat and drink, their customs, language and culture. In social networks we can build an accurate ethnographically detailed picture of our target audience based on what they do and what interests and excites them. Whatever part of the social spectrum they might come from the fact is that they have shown an interest in a relevant area. That’s an insight more powerful than any generalisation based on class, sex, race or place.
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Categories : Media evolution, Top Ten
This blog’s number one web wonder of the decade isn’t Facebook or Twitter, it isn’t even a web site in its own right but it is changing the way we communicate, shop, find our way around and engage on-line.
The next decade will be all about mobile and the iPhone will no longer corner the market. In fact users of the Nexus One ‘Google phone’ are already hailing it as a better device within days of the launch but for now the future is already here and it is being powered by iPhone apps.
Number 1: Apps for iPhone
The iPhone app store (as it is better known) is the place to go to turn your iPhone or iPod touch into anything from a classic drum machine to a fully featured GPS system. You can manage your money, decide what to eat (in or out) communicate through social networks and even calculate your gas bill. As the marketing says, there are “apps for everything”. In a sense you could say that the app store is number one in the poll because it gives you access to all the top ten via your phone.
You can drink a virtual pint of beer, plan and monitor a diet programme, have your tweets read out by your phone or even update your blog straight from the mobile. Many of the apps are entirely free with most of the others priced in pence rather than pounds (or cents/dollars if you prefer). These micro payments are the most likely way forward for web media to monetize its content. Get set for the top ten apps of the teenies.
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Categories : Facebook, Top Ten
It may be the number one social network on the planet and the second most visited site after Google but it misses the number one spot on our list of web wonders from the last decade.
Number 2: Facebook
Facebook currently has more than 350 million active users worldwide. It is probably also the world’s most valuable web property. Eighteen months ago BusinessWeek valued the business between $3.75 billion and $5 billion based on reported that private sales of stock and purchases by venture capital firms. Despite all of this it wasn’t until September last year that Facebook enjoyed a positive cash flow.
When it was launched in 2004, access was initially limited to students in the US and the public roll out wasn’t until 2006, and it would take another year for Facebook to roll out globally. The ubiquity of the most powerful of social networks has been achieved in little more than three years. While the growth of twitter seems to have stalled of late Facebook use keeps on climbing. According to data from Nielsen this month for the third month in succession Facebook has seen an increase in the number of U.S. users and the amount of time spent on site whilst Microsoft, Yahoo, AOL, and even Google all witnessed a decline in users during November.
Facebook has become so ingrained in our culture that the very name has evolved into use as a verb; “I’ll facebook you later”. So if Facebook is the world’s number two website and the number one, Google is ineligible for this top ten list (because it launched in the 1990s), the what could be the number one web wonder of the decade? Stay tuned.
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Categories : Reviews
Victoria Tomlinson, CEO of Northern Lights PR has posted a new review of the book:
“Rob Brown’s book, Public Relations and the Social Web, is packed with information, ideas and thoughts for both the novice and the expert in this area. Although aimed specifically at those working in PR, I am going to recommend this to our clients – it is a very good overview of what’s going on and how businesses can use it.”
You can read the review in full on the Northern Lights blog here.