Adding snow to this blog has made Christmas come early.
The seasonal feature has increased traffic to the blog by more than 5% for the same period for the previous week. The ‘snow’ feature is a WordPress plugin that allows you to make things a little more seasonal with a single click.
OK, it’s an entirely spurious claim and the blog traffic to this site fluctuates up and down by more than 5% most weeks. However there is a slightly more serious point. What really does drive blog traffic is dynamic content or put simply stuff that changes. Usually that means new posts or new images but who is to say that adding a little frosting won’t make the site a little more appealing at this time of year. Blogging about snow at this time of year also attracts the attention of the hordes of people Googling to see if we are going to have a white Christmas. No harm in adding a little white hat SEO to the snow.
PR and the Social Web 
[…] This post was mentioned on Twitter by Rob Brown, PR & The Social . PR & The Social said: Snow Brings The Blog Traffic: Adding snow to this blog has made Christmas come early. The seasonal feature has incr… http://bit.ly/76wr68 […]
Ironic then that adding a flurry of the white stuff to the real world generally hinders traffic but you’ve made a good point about content (seasonal or otherwise) and the power of Twitter to signpost it.