The BBC’s iPlayer is accessible on the iPhone and iPod touch as well as a range of smart phones. A search for iPlayer in the Apple app store turns up nothing at all, as the iPlayer mobile is currently a web based application. It is most easily accessed via a mobile web browser. The service is also accessible as a click through via the tvguide.co.uk mobile application (which is how I discovered it).
Delivering TV on mobile devices has been a key objective for programme makers and mobile operators for years. The quality of the service at first look is exceptional and this, combined with being ‘first to market’ is a major coup for the BBC. Rather than aiming for a specific mobile phone platform the BBC is looking to provide a service that is widely available. According to the iPlayer website all of the following devices should be able to receive the mobile iPlayer:
PR and the Social Web 