The Murdoch owned tabloid came out last night in favour of the Cameron led Conservative party. It did so whilst trumpeting the claim that it always picks the winner in the UK general election.
There was more than a nod to the headline “It’s The Sun Wot Won It” printed after the 1992 vote when they backed John Major. In the confident proclamations of George Pascoe-Watson, the paper’s political editor, do we detect the hint of a suggestion that Britain’s biggest daily dose of dead wood and ink actually decides the outcome of the poll?
There is no question that Gordon Brown’s popularity is at the lowest of ebbs but there is plenty of evidence around the social networks that the Sun’s decision has actually brought people out in support of Gordon. National papers simply do not carry the same political influence when the ordinary voter can cry ‘foul’ and then publish their own views. With the opinion polls so solidly predicting a Conservative coup, Murdoch and his red top flagship might even be accused of bandwagon jumping.
We also now live in an era where the people talk back and are far less likely than ever before to be told by the media how to vote. Labour’s chances don’t look good but The Sun may have given the divided activists something to rally around. Former prime minister Harold Wilson said “a week is a long time in politics” and there are still quite a few weeks to go.