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Tags: android, apple, Daniel Ek, Fremium, iPhone, itunes, Martin Lorentzon, Per Sundin, premium, Spotify, sweden, Universal
Categories : Blogs and blogging, Media evolution
Rumours are circulating that Apple is about to announce that the Spotify app for the iPhone is approved and will be available for download within days. If true, this will fundamentally change the way that we listen to and pay for music.
Spotify has already had a huge impact on music listening. It is now poised to revolutionise the financial model with its ‘fremium’ offer of an ad-funded free service and a premium subscription offer (which will be required if you want to listen on the iPhone). In its native Sweden it appears it has already overtaken Apple’s iTunes store. The head of Universal Music in Sweden, Per Sundin has said that “in 5 months from the launch Spotify became our largest digital source of income and so passed by iTunes.”
Spotify mobile is a key development because it reaches an important demographic group that listens to music mainly on the move. The eighteen plus generation who live at home or in shared accommodation want their music on a portable player – be it an iPhone, dedicated MP3 player or another smart device. With an Android version of Spotify waiting in the wings rejecting the iPhone app could harm iPhone sales.
There is no official word yet and almost a month has passed since the app was submitted, but if the rumours are premature then could this be another salvo in Spotify’s sophisticated social media PR campaign? By posting videos on Youtube showing the interface, blogging about the mobile versions for iPhone and Android, the Spotify supremos Daniel Ek and Martin Lorentzon have ensured the buzz is constant.
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Categories : Blogs and blogging
In May 1995 I was asked by Tony Murray, the then editor of the marketing title Adline to write an article on the subject of e-mail for the magazine. When I was researching for the book “Public Relations and the Social Web’ (companion to this blog) I discovered the article on an old disk. It was reprinted in full in the book and shows how much has changed in a decade and a half. Here is an extract.
“So is E-mail a waste of time? Emphatically no. At the moment it is a bit like having one of the first fax machines. The quality is a bit dodgy and no one else seems to have one. In ten years time if you don’t have E-mail your business won’t be taken seriously. For the PR industry in particular E-mail will change the way we work. You will send a press release for approval and get it back maybe minutes later. It can then be sent directly into the computers of all of your target publications, in seconds. You will even be able to attach a high quality photograph in a format ready for the paper or magazine to drop straight onto a page. All this without leaving your desk. Better still you could do it all from a gite in the south of France because unlike a fax or phone your E-mail address number is portable, it goes with you.”
The reason that I wanted to refer to the article is that I am currently in a gite (well an old moulin to be accurate) in the south of France. I can e-mail from my blackberry and as this demonstrates I can post to a blog. This is in a part of Gascony that just a few years ago had no mobile coverage. I think when I wrote article I envisaged being able to spend endless weeks of summer in the sun, instead the holidays are the same length but work sneaks in. That’s progress …I suppose.
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The twitter presence for this blog, @SocialWebPR passed the 5000 follower mark earlier today. Thanks to all for following and to @MallorcaNews for being the 5000th. The blog launched on November 29th 2008 and the twitter feed on December 1st. Both are companions to the book ‘Public Relations and the Social Web’ which was published by Kogan Page in the Spring of this year.