This Thursday (7th April) I will be presenting on the “PR Challenges of the Social Web,” at the KMP Digitata & How Do Seminar in Manchester. I will look at how reputations can be affected, how reputations are built and lost and how you can manage your brand’s reputation through the use of PR and social media.
Ever since the explosion of social media and the revolution of social networks, companies no longer have control about what is said about their brand. Social media is highly influential and the use of blogs, online communities, twitter and messageboards mean that people (consumers) are empowered to say whatever they want about brands and companies. These sources of information are incredibly powerful tools, and have a great deal of credibility in the eyes of other consumers.
The other presenters will be Jon Keefe of KMP and Simon Rogers, of Market Sentinel. The event takes place at the Manchester Digital Development Agency starting at 9.30am and finishing at 1.30pm.