I am going to be interviewed about my book today by PR Week’s Digital Editor Peter Hay. The interview is going to be a bit different as it will be conducted entirely on Twitter.
The action starts at 10am, I hope one or two of you will drop by!
After a couple of weeks absence (Easter and all that) I have another five blogs for you to take a look at on a Friday. It’s the usual plan – I give you five choices and you leave this blog to visit one of them. The rules are flexible you can come back and visit another and repeat up to five times should you wish to.
It is the usual mix – from the established and mighty to the new kids on the block. Once again it’s media, PR, social web, politics and more besides.
1. Nikki Girvan First up is freelance journalist and Liverpool based PR Nikki with her take on the landscape of the media and PR, how the web is changing the way we think, work and interact. Just two weeks old so catch it early.
2. Seth Godin’s Blog From the minnow to the mammoth by the way of mixed metaphor. Godin is author of ten bestselling books that have changed the way many people think about marketing. This is probably the most influential marketing blog there is.
3. Becky McMichael’s PR Balancing Act Becky is head of the technology and corporate division at Ruder Finn UK. Here is where she posts where she links and what she thinks on subjects that range from The Apprentice to how businesses can cut costs and keep staff.
4. Open (minds, finds, conversations)… The musings of Anthony Mayfield on web: media, culture, commerce and the social, political, economic and commercial implications of online culture. He works for iCrossing, where he heads up social media.
5 Craig McGill The Scottish Digital Media Guy writing about media (social and not so social), PR, tech, marketing, content managing and communication. Oh and there’s stuff on comics too.
The news this morning that the Executive Chairman of ITV is to step back from his post is further evidence of the changing role of television.
The former BBC Chairman and nephew of Lew Grade a founding father of ITV is part the generation that presided in the golden era of television. The early sixties through to the early nineties provided the most watched TV shows of all time. The very idea of a TV channel is under threat with the web providing higher quality and varied means of delivery. Channels have to be brands to have a role in future models.
In the last year ITV has shed 1600 jobs and is a brand that needs to embrace change in the medium if it is to survive. Whilst the channel struggles to deliver it’s programmes via the web others are innovating. Last night the BBC’s webcast of the apprentice had a live vote and a chat room attached where viewers could share their opinions about which hopeful would be the next to get the finger from Mr Sugar. The BBC has also just announceed that the hugely successful iPlayer will go to HD.
ITV still has great products and brand equity. Its place on the digital dial is still valuable but unless it finds a new way to embrace the web its time is ebbing away.
What makes the challenge even more acute is that his pronouncement will be followed and commented upon in public even before he retakes his seat in the Commons at the end of his speech.
Blogs will comment well in advance of the considered reactions appearing in print in the national press. The national media will however be playing a big part in populating the blogosphere. Joanna Geary at the Times will be coordinating a live Budget blog with analysis as it happens.
To that end this blog is taking live comment from the web – comments on the budget posted across the twitter network will appear as they are posted throughout the day.