Follow Friday Five #5

20 03 2009

By blogging standards and the pace of the social wed after five weeks I consider my five Friday blog suggestions to be a well established tradition.  Here are five unequivocally excellent blogs to kick off your Friday with.

 

1. Media Monkey  Must read musings from media insider(s) at the Guardian. Amusing anecdote coupled with scurrilous suggestion. Who is the monkey?

2.Ear I Am   Well written and frequently self deprecating stuff from PR man par excellence Nigel Hughes. If you want to read about Newton-le-willows, Tranmere Rovers, some PR stuff, having kids, good music, knowing where your food comes and injustice it’s all here.

3. The Marple Leaf   The work of ‘insider’ editor (and former Broadcast magazine journalist) Michael Taylor.  Regularly updated with music, media, politics and Blackburn Rovers, since 2006.

4. PR Squared   The personal blog from the PR and social media guru, Boston and San Francisco based Todd Defren. Good humour and words of wisdom throughout.

5. Slugger O’Toole  From Belfast, Slugger O’Toole has a reputation for intelligent dialogue on a range controversial and important issues in the Republic of Ireland, Britain and the wider world. Penned in English and sometimes in Irish by Mick Fealty and co.

Enjoy.





Guardian’s Rusbridger on Twitter

20 03 2009

Alan Rusbridger the Editor of the Guardian has started to twitter.  Along the the Telegraph’s William Lewis he is blazing the trail for major newspaper editors in using the microblogging social network*. It should be of little surprise that he is leading the way.  Many of  his colleagues at the paper are avid users and the Guardian itself is redefining media concepts.  The Guardian is no longer just a newspaper. It is a trusted media brand that delivers audio, video, web content as well as a daily, dead wood and ink edition.

When the Guardian re-launched itself in the smaller Berliner format in 2005,  Rusbridger said that the Guardian website was cannibalising newspaper readership and that this was a factor in the prior fall in the paper’s circulation.  He also said something else that provided a fascinating insight into the future of national daily newspapers.  The new format required the purchase of new printers at some considerable cost; £62 million, £12 million more than the paper had budgeted.  Rusbridger apparently said that he thought they would be the last printers that the paper bought.  

This blog is a companion to the book ‘Public Relations and the Social Web’ available now from Amazon which examines the changing media landscape and its continuing evolution.  

 * Amended after Mick Fealty’s comment  correcting the original assertion.








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