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Tags: link love, linklove
Categories : Blogs and blogging, SEO
If you want people to link to your content you need to start with good content. You should also have clear and relevant outbound links from your site. A persuasive argument for other sites to link to yours is that you have already linked to theirs – it’s called link love. Reciprocal linking works well but not all sites are of equal value. It stands to reason that if you can engineer a reciprocal link from a site that ranks highly on Google that will deliver more than a link from a site that doesn’t. An effective linking building strategy involves generating links that will drive traffic.
You should avoid working with companies that offer to create multiple false links; these are known as link farms and this is a form of ‘black hat’ search engine optimisation. Not only is this unethical but it is one of the best ways to get Google to eliminate your site or relevant content from their databases altogether. By picking a few good sites, emailing them individually with details of exactly what you can offer and where you think a link might fit in with their existing content, you will not only get a greater response rate, but the links you get are sure to be far more valuable.
Finally do not treat the social web as if it exists in isolation. One of the best ways of building interest in your content and persuading people to link their content yours is to have conversations and interaction in the real world. Issue press notices about your content and send them to off line as well as on line media. Talk to as many people as you can about what you are doing. Send links to interested parties in an email or DM them through a social network – make sure they are likely to be interested, don’t spam them. Spread the word, but make sure its relevant.
This article is adapted from a more in depth piece in the book ‘Public Relations and the Social Web’ published this week and available from Amazon.
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This blog is a companion blog to the book “Public Relations and the Social Web”. It will be published in the UK by Kogan Page one week from today on April 3rd and is available now to pre-order direct from the publisher or from Amazon. It was at number 3 in the Public Relations section on Amazon this morning based on pre-orders and although not officially available I know some people have taken delivery of the book (it’s not me honestly!). The book will be published in the US in May.
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Tags: Brendan Cooper, Forrester, Jed Hallam, Jeremiah Owyang, Liberal Democrats, Mark Pack, Mashable, Pete Cahmore, Rock Star PR
Categories : Blogs and blogging
Five cool blogs for you all to follow this Friday. As usual there is a mix – some are mega blogs, others are small, but perfectly formed. Also following the format of Follow Friday Fives there is a bit of PR, some social media and a smattering of politics too.
1. Mashable Founded by Pete Cashmore it’s the world’s largest blog focused exclusively on web 2.0 and social networking news. Reviews new web sites, publishes breaking news and a firm favourite with tech-savvy early adopters.
2. Liberal Democrat Voice This week’s politics is from the UK Libdem party, in the news this week as contributor and Head of Innovations for the party makes a move to PR firm Mandate.
3. Brendan Cooper your friendly neighbourhood social media strategist Brendan is a big contributor to the social media space. This week he’s not happy with the BBC and their use of comment lifted from the blogosphere without linking back. Couldn’t agree more Brendan.
4. Web Strategy by Jeremiah To say that Jeremiah Owyang’s blog is content rich is the understatement of the week. His day job is Web Strategist for Forrester so he know’s his stuff.
5. Rock Star PR The entertaining if infrequent ramblings of Wolfstar’s young turk Jed Hallam. Message to Jed; blog more.
Five fresh ingredients. Time to to dig in.
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Although not officially released for another 10 days or so, advance copies of ‘Public Relations and the Social Web’ (the book to which this blog is a companion) are available for immediate delivery from Amazon.