In additions to the posts here at PR & the Social Web, which is a companion blog for my forthcoming book ‘Public Relations and the Social Web’ , I have been blogging for a few months at ‘PR Media Blog’ the quasi-official blog for PR Agency Staniforth, which is where I work.
I have just posted there on the subject of Search Engine Optimization (SEO) and the role for editorial content. In particular I looked at the impact of relevant calendar based content that might be likely to attract vistors via search engines, hence the reference to a White Christmas.
Rather than repeat the blog in full here you might want to visit http://pr-media-blog.co.uk/white-christmas-should-do-it. It is a PR blog but it also covers lots of other things too. There are observations, opinions and comment on anything and everything that touches on PR and the media. If you don’t have time now, just type PR Blog into Google – it should be there around number one or two.