Five months ago I posted a piece called The New Twitterati on PR Media Blog. It was inspired by my discovery that tennis player Andrew Murray @andy_murray had started to talk to his fans via Twitter. This was long before Stephen Fry @stephenfry or Johnny-come-lately, Jonathan Ross @wossy had started to eulogise about the microblog fad. It is clear now that Andy was blazing a trail. I suggested at the time that we should “stand by for a rush to join the new ‘Twitterati’. It won’t be long before we have a flood of singers, sporting heroes and stars of the screen, sharing stuff”. That rush is turning into a deluge. Stephen Fry is the third most popular person on Twitter and Hollywood couple Demi Moore @mrskutcher and Ashton Jutcher @aplusk signed up a couple of weeks ago. Tour de France hero Lance Arrmstrong @lancearmstrong is just outside the top ten most popular and Britney’s entourage fill out the 140 charaters for her…although she claims to do a few herself. Even legendary crooner and definite non Gen-Y-er Neil Diamond @NeilDiamond is hanging out.
Twitter only really works for those that use it themselves and engage directly. It works best if it is used as a conversation channel in the way that Fry uses it not simply as a broadcast tool (take note DJ Chris Moyles).
What is fascinating is that it provides a real route for stars to talk to their fans – direct. No PR people or journalists in between. They can do it right there with no advice. Some will do it brilliantly and use the medium to boost their profile. Others? Well…there may be a few egg shells to be delicately traversed and even the odd banana skin. I can’t wait.