In the last three or four years there has been a rush amongst many PR consultancies to appoint a head of social media or to build a digital team. If there was a right time to do this (and I doubt it), that time has certainly passed.
Digital PR skills can’t be siloed. It’s unacceptable for someone who claims to have expertise in PR not to understand the implications of digital channels and the near universal access to on-line media.
Even the terms ‘mainstream’ or ‘conventional’ media have little currency. The Guardian is mainstream and yet open journalism is now at the heart of its strategy. How many titles exist solely in a world where dead wood and ink are the only route to readership?
A specialist digital PR team is a cop out which allows people to believe that there are core skills that don’t include an understanding of blogs, social networks, the value of links, PR led SEO, and analytics. If you still have a digital team get them to train the rest of your people and then merge their activities. You won’t be asking people to cross the line. There is no line.
Lady Gaga is the first entity to gain 10 million followers on Twitter. Although teen idol Justin Bieber is gaining followers at a faster rate, 23,000 a day against Gaga’s measly 22,000, he still has around 300k to go before he crosses the line.
Amidst all of the buzz around Twitter’s $50 million bid for Tweetdeck, a new app for the iPhone is launched today. To date the iPhone version has been something of a compromise; a big box solution squeezed into the narrower confines of a handheld device.
It began in earnest with Trafigura but the freedom to publish now means that the superinjuction, a form of gagging order in which the press is prohibited from reporting even the existence of the injunction, or any details of it, is now almost impossible to enforce.
The longest gap between a tweet being tweeted and then retweeted will shortly pass the five year mark, when someone sometime after 9.50pm PST will RT the first ever tweet from Jack Dorsey, or @jack, Twitter Chairman and author of 
Earlier today San Francisco web developer Joe Johnston launched his contribution to the social web with a small post via his twitter account @simple10. It said simply “connect.me beta sign-up launched 
