…at which Rob Brown will be speaking or presenting:
Social Media in Manchester Conference
Wednesday 21st July 2010
0900 – Welcome Reception
0930 - Start
1730 – Finish
Bridgewater Hall (Map)
Lower Mosley Street
Manchester M2 3WS
Dedicated North West conference, addressing the opportunities and challenges presented by the rise of social media.
The programme is packed with the latest game-changing thinking, revealing up-to-the-minute case studies from the brands and agencies that are pioneering social media engagement in the North West.
- Real-life case studies on how to integrate social media into marketing & PR plans
- Up-to-date tips and tricks for effectively engaging all different forms of social media, including: blogs, Twitter, social networks, forums, podcasts and iPhone apps
- How to guard and protect your brand online
- Detailed guidance on how to measure and evaluate social media activity
Speakers include:
Martin Thomas
co-author, Crowd Surfing
Understanding the strategic opportunity social media presents organisations in the North West
Martin will open the day with a coherent take on the rise of social media and the societal effects and behavioural changes it is having on audiences.
By presenting the wide-ranging effects of social media, Martin will set a context for the day – grasping the powerful opportunity offered for brands in the North West to engage with customers online.
Mark Shaw
Twitter business consultant
Achieving business results with Twitter
Mark will be cutting through the hype that surrounds Twitter to highlight the business benefits it offers organisations. How can Twitter be best implemented to drive more website traffic? In what ways can it be applied to drive sales?
Mark has personally been ranked as high as #3 in the UK and #49 worldwide in the ‘Twitter Elite’ – with approximately 12,000 followers.
Ian Bates
CEO, The Bright Consultancy
The importance of video content to engage audiences online
Ian will discuss the tremendous opportunity presented by video production to creatively extend social media campaigns and drive results.
In particular, Ian will focus upon a recent campaign for Autoglass, where production of a series of creative video snippets succeeded in driving discussion online and crossing over into the mainstream online press.
Robin Wilson
Director of Social Media, McCann Erickson
Tactics and tools for managing corporate reputation in social media
Robin will offer guidance on best practice for establishing processes and systems for guarding and protecting an organisation’s reputation online.
Tips and recommendations for the proliferation of free tools that exist for tracking online conversation will be provided, as well as in-depth advice for appropriately responding to events as they happen online.
Graham Lee
Chief Executive, Social Media Library
Detailed overview of the social media landscape in the North West
Graham will draw from unique data in Social Media Library to provide detailed analysis of the social media landscape in the North West. Who are the most influential bloggers? What topics drive the most activity on Twitter in the North West?
Graham will also offer a concise view of future social media trends, tools and sites to keep a close eye on in the coming months.
Dominic Burch
Head of Corporate Comms, Asda
Getting a coherent social media strategy off the ground
Dominic will provide hands-on advice for getting started in social media. By running through Asda’s launch of progressively more varied social media initiatives over the past year, Dominic will highlight lessons learnt in getting an organisation up and running.
He will also provide a step-by-step guide to opening up a two-way dialogue with your customer base – proactively engaging with online influencers and responding to crises as they unfold.
Rob Brown
Managing Director (UK), Staniforth
Effectively measuring and evaluating social media activity
Rob will offer guidance on how to demonstrate ROI and business results achieved in social media marketing and PR campaigns.
Drawing from extensive experience implementing social media programmes for a range of organisations, Rob will present an overview of the metrics and tools available for measuring the effectiveness of social media campaigns.
