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Categories : Media evolution, User Generated Content
Last week I made the trip from my native Manchester all the way to Edinburgh for a gig. The National is Brooklyn based an indie rock band formed in Cincinnati, Ohio and despite a series of European festivals this was a short tour. I’ve seen them three times before and they never disappoint.
I had my iPhone 4 with me so took a few video clips and images as reminders of the experience but the highlight was the acoustic rendition of Vanderlyle Crybaby Geeks, with the audience singing along and singer Matt Berninger leaping into the crowd. I was so captivated I didn’t video it, but at least five other people did. With some cheap video software I edited the clips together and produced a crowd sourced video. With the increasing quality of videos on phone this will become ever more possible and bands without the cash to hire a crew will still be able to have multi camera live video footage.
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Tags: 3G, carriage, Grantham, iPhone, Manchester, Train
Categories : Blogs and blogging, User Generated Content
I am writing this blog post from the discomfort of a hot train carriage en route from Grantham to Manchester. Why do you need to know that? The answer is quite simply that you don’t. My point is that it is now possible to blog or upload content, any time, any place, anywhere.
There is no air conditioning in my carriage but I do have a laptop with me and Internet access, although it is courtesy of a 3G mobile stick rather than having been thoughfully provided by the train operator. Although to be fair many train operators now offer wifi (usually the same ones that manage to provide aircon).
We are increasingly moving to a point where web access is an expected utility rather than a welcome exception. The iPhone even has a dedicated WordPress application that lets you blog directly from your phone with considerable ease, making live blogging easier than ever. The carriage isn’t getting any cooler and I’m still an hour and a half from my stop. I wonder what’s happening on twitter?
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Tags: Content is King, PR Coverage, Web audience
Categories : Media evolution, SEO, User Generated Content
As PR communicators we need to be very careful about content. PR people have a tendency to feel that if something is published then our goals have been achieved. The ease with which things can now be published undermines that presumption. The sheer volume of web content means that a lot of the stuff that appears on the net is of little interest to anyone other than the publisher. That which has no interest will have no impact.
There is simply too much out there and many sites and pages will quite literally never be viewed by anyone other than their originators. For print media cost is a barrier to entry for organisations wishing to act as publishers; there needs to be a sufficient audience in order to generate revenue to keep a publication afloat. What that has meant for PR people is that coverage, even in a niche publication would have some relevance and in almost every case we could quantify the circulation and readership and understand certain things about people who were reading the title.
We must not allow ourselves to be fooled that just because something appear on the web it has an audience. It is similar to the old argument that it is not sufficient simply to measure column inches. Fortunately there are a lot of tools at our disposal to measure what is going on on the web and the impact and authority of individual web spaces. Many are freely available. It is vital that we use them.