There is a great digital PR conference lined up at the CIPR in London next week which I’m thrilled to be taking part in. It takes place next Monday 24th May at the CIPR HQ in Russell Square, WC1.
Understanding and using digital channels should be part of what all of in public relations do, every day. This one-day conference provides an opportunity to discuss ideas, hear the thoughts of some of the industry’s leading practitioners in digital PR and will show practical examples of how companies have successfully embraced social media.
The eminent list of speakers is as follows:
Paul Armstrong – Director of Social Media, Kindred
Drew Benvie – Managing Director, 33 Digital
Daljit Bhurji – Managing Director, Diffusion
Amanda Brown – Head of PR, First Direct
Rob Brown – Managing Director, Staniforth
Steve Earl – Managing Director, Speed Communications
Russell Goldsmith – Digital Media Director, markettiers4dc
Katy Howell – Managing Director, Immediate Future
Marshall Manson – Director of Digital Strategy, Edelman
Kieron Matthews – Director of Marketing, Internet Advertising, Bureau
Julio Romo – Communications and Social Media Consultant, twofourseven
Philip Sheldrake – Chartered Engineer, Founder and Partner of Influence Crowd.
There are still a few places so if you think you might be interested don’t hesitate and book now.
Number 6: Wikipedia
As we draw to the end of the zeroes (sounds so much better than naughties surely?), this blog is counting down the ‘PR and the Social Web’ top ten wonders of the internet, brought to us over the last ten years. No place here for the likes of Amazon or Google which appeared in the nineties. So in reverse order….
I am writing this blog post from the discomfort of a hot train carriage en route from Grantham to Manchester. Why do you need to know that? The answer is quite simply that you don’t. My point is that it is now possible to blog or upload content, any time, any place, anywhere.
As PR communicators we need to be very careful about content. PR people have a tendency to feel that if something is published then our goals have been achieved. The ease with which things can now be published undermines that presumption. The sheer volume of web content means that a lot of the stuff that appears on the net is of little interest to anyone other than the publisher. That which has no interest will have no impact.
We tend to believe that we have a natural instinct for the truth but the web has many inaccuracies that are commonly held to be factual. We can follow the old journalistic principle of getting at least two reliable sources for important pieces of information, but much of the internet is a mash up of other bits of the internet. The resulting multiplicity of sources might suggest a breadth of knowledge but in reality if a factoid is convincing enough it can spread.
