The Murdoch owned tabloid came out last night in favour of the Cameron led Conservative party. It did so whilst trumpeting the claim that it always picks the winner in the UK general election.
There was more than a nod to the headline “It’s The Sun Wot Won It” printed after the 1992 vote when they backed John Major. In the confident proclamations of George Pascoe-Watson, the paper’s political editor, do we detect the hint of a suggestion that Britain’s biggest daily dose of dead wood and ink actually decides the outcome of the poll?
There is no question that Gordon Brown’s popularity is at the lowest of ebbs but there is plenty of evidence around the social networks that the Sun’s decision has actually brought people out in support of Gordon. National papers simply do not carry the same political influence when the ordinary voter can cry ‘foul’ and then publish their own views. With the opinion polls so solidly predicting a Conservative coup, Murdoch and his red top flagship might even be accused of bandwagon jumping.
We also now live in an era where the people talk back and are far less likely than ever before to be told by the media how to vote. Labour’s chances don’t look good but The Sun may have given the divided activists something to rally around. Former prime minister Harold Wilson said “a week is a long time in politics” and there are still quite a few weeks to go.
This blog is a companion to
The results of the House of Commons Speaker elections last night were delivered live via twitter throughout the evening. At every voting round the results were posted live on Twitter within seconds of being announced to MPs.
The UK government scored yet another PR own goal when it was announced today that they would trial the national ID card scheme in Manchester. This idea is frankly bonkers on almost every possible level.
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Derek Draper has recently returned to the Labour fold to champion their social media offensive after many years of absence. He is a spin doctor of the old school who seems incapable of ditching the smoke and mirrors. He has been building a following on twitter but his account was suspended yesterday as a result of unusual activity, which usually means you have been breaking twitter rules in terms of the number of people that you are trying to follow. In effect spamming.
In the last 24 hours Barack Obama’s Twitter has been 


