Comments on: PR Must Stop Backing Max Clifford http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/ Digital PR, ePR, PR 2.0, Social Media PR ...it doesn't matter what you call it. Fri, 15 Mar 2013 15:02:57 +0000 hourly 1 http://wordpress.com/ By: Rob http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1656 Fri, 02 Nov 2012 14:03:31 +0000 http://prandtheweb.com/?p=2787#comment-1656 It’s difficult I agree. We all need to decide as individuals what we believe is ethical. I’m clear in my own mind that much of what Clifford does fails to meet the standards that our industry needs to uphold.

]]> By: craigmcgill http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1655 Fri, 02 Nov 2012 13:28:37 +0000 http://prandtheweb.com/?p=2787#comment-1655 A fair point Rob, but what then of those who do PR for multinationals who may have been involved in slightly illegal operations? Or Governments who have committed wars. Or even firms who operate very legal (but many feel is dubious) tax avoidance like Amazon, Google, Apple? Where is that line to be drawn?

]]> By: Rob http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1654 Fri, 02 Nov 2012 13:23:11 +0000 http://prandtheweb.com/?p=2787#comment-1654 Craig,

I don’t disagree with the idea of issues management but I think there is a line that PR people should not cross and protecting those who have committed serious crimes seems like a red line to me.

Rob

]]> By: Craig McGill http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1653 Fri, 02 Nov 2012 11:25:09 +0000 http://prandtheweb.com/?p=2787#comment-1653 I need to disagree here. PR isn’t always about putting clients in the papers. In terms of crisis comms it can be about keeping something out the press. Now that’s not necessarily the way I work – I think you’re best to get stuff out there honestly and deal with it, engage and make things better – but there are a considerable number of people out there who will pay for things to not appear in the press – or have the appearance minimised.

]]> By: Andrew Thomas http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1647 Thu, 01 Nov 2012 21:32:45 +0000 http://prandtheweb.com/?p=2787#comment-1647 The sad aspect was the deification he seemed to get from the Leeds Met business & PR students.
But it was very refreshing to see you giving him a hard time.

]]> By: Nick Fitzherbert http://prandtheweb.com/2012/11/01/pr-must-stop-backing-max-clifford/#comment-1645 Thu, 01 Nov 2012 14:02:16 +0000 http://prandtheweb.com/?p=2787#comment-1645 I agree wholeheartedly. Clifford is largely in the business of broking deals with the media, not PR. He once inherited a client from me – I had told the client that I could usefully do no more for them as they stood. Clifford’s solution – as revealed in a documentary – was to lean on the client’s chairman who also chaired a leading football club. Clifford suggested that if the client could come up with a juicy story on one of his footballers (eg one who had a stalker) he could get a story on the new business venture he was meant to be promoting in return. I don’t work that way.

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