Twitter plans to add native retweeting to twitter.com. In plain language that means that you will be able to automatically resend or retweet messages from your twitter homepage with a single click. However the intention is to fundamentally change the nature of RTs in the process. In essence the retweets will look like the original tweet with the image or avatar and name of the originator. The fact that they have been propelled by someone or ‘retweeted’ will only appear in the faint information below the tweet (or the metadata).
Twitter co-Founder Ev Williams explains the reason for this in great detail on his EvHead blog. The argument for the change is that tweets will be unedited (they often have to be at present to allow characters for the tweeters name), they will be correctly attributed and you wont see multiple retweets because “You will only get the first copy of something retweeted multiple times by people you follow”. This fundamentally misses the pont. By seeing multiple retweets you get a real sense of the saliency or level of interest in a particular tweet. No-one rereads them all. Another problem with the new retweet system is the very absence of the retweeter - except in the metadata, and there is no guarantee that twitter clients will show this metadata. The identity of the retweeter is important because it is an endorsement and the value of that endorsement varies according to who is providing it…what if you get a retweet from @stephenfry or Ev himself but lots of people never see it because @joebloggs got in there first?.
Finally retweeting is not a concept originated by Ev Williams, Biz Stone or indeed anyone at Twitter it was originated by the community and belongs to the community. Ev says in his post “I know the design of this feature will be somewhat controversial”. My guess if that users will continue to retweet in the way that they do now and ignore the retweet function on twitter.com, and if they do this new feature will prove to be a real misjudgement. Fail.
This is how the new RTs will look – they’re not really RTs at all are they?

The BBC’s iPlayer is accessible on the iPhone and iPod touch as well as a range of smart phones. A search for iPlayer in the Apple app store turns up nothing at all, as the iPlayer mobile is currently a web based application. It is most easily accessed via
This blog is companion to
It looks as if Stephen Fry is leaving the social network that he has helped to make famous. This morning he announced that
Thousands of twitter users have had their accounts hacked in the past three days. The hackers have used the accounts to send a deluge of direct messages with links to diets, sites offering colonic irrigation and the inevitable porn. It appears that affected users have been the victims of a phishing attack; they have been tricked into giving out their passwords either by registering for a dodgy twitter application or by being presented with a fake twitter login page.
One of the most powerful, authoritative and influential corporate voices in the world of UGC and the social web is that of Scott Monty, head of social media at Ford Motor Company, Detroit. He has over 30 thousand followers on twitter and is a genuine trail blazer in the use of social media marketing and PR techniques.


